Plexus creates products with life-changing impact. But their communication wasn’t saying that.
As a company of engineers, Plexus is smart and innovative—and very, very technical. Which means the way they talked about themselves was highly technical, too. We helped Plexus simplify their complex message—and get to the heart of why they do the (frankly, amazing) work they do.
Role: strategy, brand development, copywriting
Strategy
Plexus initially came to us for a new website. We quickly discovered they needed more than that—they needed to define the language they speak as a brand.
Execution
We brought definition to the true essence of the brand, their personality and voice, and an updated look and feel that would accurately and compellingly communicate what was special about choosing to work with Plexus.
“The copy was our saving grace. It made getting buy-in from internal customers so much easier.”
