Prevea Health had been leading the way in changing the healthcare narrative from sick care to health and wellness care.
Now, in their fifth year of collaboration with quarterback Aaron Rodgers, they wanted to make one simple but powerful statement. The healthier you are, the happier you'll be. And that's what Prevea is really about.
Role: strategy, concept development, copywriting, direction
Strategy
Consumers were already increasingly connecting their health to their happiness. We needed to help them take it one step further, demonstrating that Prevea not only understands that connection—they’ve made it their mission.
Execution
We proposed an omni-channel campaign to communicate Prevea's health and happiness message. In addition to a strong TV and radio presence, the plan included outdoor, social media and digital advertising. We also proposed contextual YouTube pre-roll, hashtag campaigns, pop-up Twitter vending machines, community-based "random acts of happiness," local event tie-ins, and other guerilla tactics.
The cornerstone of the campaign was a series of TV spots, all bringing the health/happiness connection to the forefront.
